Founding 10
$99/ month
For my first ten clients only. In return, you let me share your honest testimonial and progress photos.
Apply nowI'm Jordan. 242 lbs in January, 205 today. I coach beginners who are starting over, while I do it too.

Real photos, no filters. Twice down, once back up, and on the way down again.
Between 2021 and 2022 I lost the weight and built my dream physique. I know the road because I've walked it.
I met my wife, went through a major depressive stretch, and gained it all back. No shame. Just a restart.
Down 37 lbs since January 2026, documenting every week on the way back to my 2022 body.





Six months of one-on-one coaching. All of this comes with every plan.
Written by me for your gym, your home setup, or both. It changes as you get stronger.
Calorie and macro targets built around foods you already eat. No crash diets.
FaceTime or phone. We go over your weight, photos and training, then plan the next week.
Stuck on an exercise or a meal out? Send me a message and I'll get back to you.
Send me videos of your lifts and get clear notes on what to fix, so you train safely.
Your plan, nutrition targets, habits and progress photos in one place on your phone.
Your numbers get reviewed every week and your plan gets adjusted. Plateaus get handled.
I've been the guy who fell off. When you have a bad week, I'll help you get back on track.
Six months of one-on-one coaching. Same plan, same calls, whichever way you pay.
Follow the plan and show up to your calls. That's the only condition.
Yes. Beginners are exactly who I built this for. We start where you are, not where the internet says you should be.
Most people feel a difference within a few weeks and see it on the scale and in photos within the first month or two. It depends on where you start and how consistent you are.
No. I write plans for a full gym, a home setup with dumbbells or bands, or a mix of both.
No. You get calorie and macro targets plus meal ideas built around foods you already eat. It's nutrition guidance, not a medical meal plan.
Thirty minutes on FaceTime or the phone. We look at your weight, photos and training log, talk through what's hard, and adjust the plan.
No. I'm a coach who has lost the weight twice and is doing it again right now. If you have a medical condition, check with your doctor before starting.
After our first call you get access to my coaching app, where your plan, nutrition targets, check-ins and progress photos live.
After your application and our first call, I send you a secure payment link for the plan you picked.
Three minutes. I read every application myself and reply within 48 hours. If it's a fit, we hop on a quick call and your plan is ready within a few days.