Lose it with me.

I'm Jordan. 242 lbs in January, 205 today. I coach beginners who are starting over, while I do it too.

Jordan Luk

My story.

Real photos, no filters. Twice down, once back up, and on the way down again.

Not my first time.

Between 2021 and 2022 I lost the weight and built my dream physique. I know the road because I've walked it.

Then life happened.

I met my wife, went through a major depressive stretch, and gained it all back. No shame. Just a restart.

242 to 205. Still going.

Down 37 lbs since January 2026, documenting every week on the way back to my 2022 body.

  1. Jordan in 2021, before his first weight loss
    2021Where it started.
  2. Jordan in 2022 with visible abs after losing the weight
    2022Dream physique.
  3. Jordan at 242 lbs in January 2026
    Jan 2026242 lbs. Starting over.
  4. Jordan at 205 lbs in November 2026
    Nov 2026205 lbs. Still going.
  5. Jordan's 2022 physique, the goal for 2027
    NextBack to 2022. Come with me.

Everything you get.

Six months of one-on-one coaching. All of this comes with every plan.

  • Your own training plan

    Written by me for your gym, your home setup, or both. It changes as you get stronger.

  • Nutrition you can live with

    Calorie and macro targets built around foods you already eat. No crash diets.

  • A 30-minute call every week

    FaceTime or phone. We go over your weight, photos and training, then plan the next week.

  • Message me any time

    Stuck on an exercise or a meal out? Send me a message and I'll get back to you.

  • Form checks

    Send me videos of your lifts and get clear notes on what to fix, so you train safely.

  • Your coaching app

    Your plan, nutrition targets, habits and progress photos in one place on your phone.

  • Weekly check-ins

    Your numbers get reviewed every week and your plan gets adjusted. Plateaus get handled.

  • Someone in your corner

    I've been the guy who fell off. When you have a bad week, I'll help you get back on track.

One program. Three ways in.

Six months of one-on-one coaching. Same plan, same calls, whichever way you pay.

Founding 10

$99/ month

For my first ten clients only. In return, you let me share your honest testimonial and progress photos.

Apply now

Paid in full

One payment for all six months. You save $150.

$750once

Apply now

Do the work for 60 days. If nothing moves, your next month is on me.

Follow the plan and show up to your calls. That's the only condition.

Questions.

I'm a total beginner. Is this for me?

Yes. Beginners are exactly who I built this for. We start where you are, not where the internet says you should be.

How fast will I see results?

Most people feel a difference within a few weeks and see it on the scale and in photos within the first month or two. It depends on where you start and how consistent you are.

Do I need a gym membership?

No. I write plans for a full gym, a home setup with dumbbells or bands, or a mix of both.

Is the diet strict?

No. You get calorie and macro targets plus meal ideas built around foods you already eat. It's nutrition guidance, not a medical meal plan.

What happens on the weekly call?

Thirty minutes on FaceTime or the phone. We look at your weight, photos and training log, talk through what's hard, and adjust the plan.

Are you a doctor or a dietitian?

No. I'm a coach who has lost the weight twice and is doing it again right now. If you have a medical condition, check with your doctor before starting.

What app will I use?

After our first call you get access to my coaching app, where your plan, nutrition targets, check-ins and progress photos live.

How do I pay?

After your application and our first call, I send you a secure payment link for the plan you picked.

Apply for coaching.

Three minutes. I read every application myself and reply within 48 hours. If it's a fit, we hop on a quick call and your plan is ready within a few days.

About you

Optional. For our weekly calls.

Optional. Instagram or TikTok handle.

Your goal
Your plan

Coaching is a six-month program. Are you ready to commit to six months of work on yourself?

Optional. Injuries, health conditions, foods you avoid, anything.